Advertisers looking to buy air time for the Fox finale of ’24’ will have to pay $650,000 per 30 second spot, reports Ad Age.

Anticipating a big audience for the series finale — as opposed to just the season finale — Fox jacked up the price by as much as $280,000 from the current rate.

One buyer said that Fox was asking for around $500,000 per spot, but the price leapt up even further once the network announced the series would be coming to an end this season.