Tom O’Brien, the former president and GM of WNBC-TV New York, has landed a new gig as chief revenue officer at CNBC, reports B&C.

This is a new position for the company, which–like WNBC–is part of the NBC Universal group. The assignment is effective immediately, with O’Brien reporting to CNBC President Mark Hoffman.

In a statement, Hoffman said, "I am confident that under Tom’s leadership, CNBC’s growth will go from strong to stronger."