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Nielsen Launches New Ad Measurement Tool for the Web

Sep 27, 2010  •  Post A Comment

Coinciding with the beginning of Advertising Week in New York, Nielsen today announced a new ad measurement product called Online Campaign Ratings service, reports The New York Times.

The Online Campaign Ratings program is aimed at providing ad data from online sources that will be akin to Nielsen’s television ratings. In the fourth quarter, Nielsen will test the service in the U.S. market.

Commercial use is anticipated in 2011.

3 Comments

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