Crown Media Family Networks, home of Hallmark Channel and Hallmark Movie Channel, announced it has named two new directors of programming.

Alexandra Smith was named director of programming for Hallmark Channel, while Ayn Prince was named to the same position with Hallmark Movie Channel.

Both execs will work out of Studio City, Calif., and will will report into Darren Melameth, vice president of programming, planning and scheduling.

“Alexandra and Ayn come to Crown Media with extensive backgrounds in research and program planning with robust knowledge of the industry marketplace,” Melameth said. “They will play instrumental roles in the execution of all aspects of strategy and scheduling for the networks and will work in tandem to enhance programming and brand initiatives across both networks .”

CMFN is a division of parent company Crown Media Holdings Inc.