Video: Check This Out -- New Direction for Apple Ads Bloomberg, YouTube, Apple

"Apple Inc. and TBWA\Chiat\Day, the ad agency behind the company’s most memorable advertisements, are embarking on a new campaign designed to revive interest in an aging product line and cement the iPhone maker’s bond with consumers, people with knowledge of the plan said," Bloomberg reports.

The story continues: "After years of product-oriented ads that have failed to stem market-share losses to devices built on Google's Android software, the campaign will emphasize the quality and reliability of Apple’s ecosystem of products, apps and content."

Here are two of the new ads: