In Depth

Anheuser-Busch Warns UFC About Fighters’ Sexist, Homophobic Comments — Major Sponsor Threatens Action ‘If Incidents Continue’

By E.J. Schultz Advertising Age Anheuser-Busch, a major sponsor of Ultimate Fighting Championship, has reprimanded the mixed-martial arts organization for remarks made by some fighters. Advocacy groups have criticized the fighters comments as sexist and homophobic. "We’ve communicated to the…

AOL Touts New Scripted Series and Celeb-Fronted Video Content at ‘Newfront’ — Content Creators Include Twitter Co-Founder Biz Stone and ‘Project Runway’ Judge Nina Garcia

By Cotton Delo Advertising Age AOL touted a slate of new programming at its digital content "newfront" aimed at luring TV buyers with takes on familiar concepts, such as crime-scene investigations and housewife angst, that have made fortunes for the…

American Legion Announces 2012 Recipients of Top Journalism Award

American Legion press release: INDIANAPOLIS (April 23, 2012) – One broadcast station, a newspaper and a war correspondent’s feature on an online news website will receive The American Legion’s Fourth Estate Award during the organization’s 94th National Convention in Indianapolis…

NBC Asks Near $1M to Advertise in Thanksgiving Night Football — Interest in Football Advertising Percolates as Upfronts Loom

By Brian SteinbergAdvertising Age NBC is seeking an ambitious sum for ad inventory in its new Thanksgiving night NFL broadcast, a signal that discussions for ad time in football could heat up in the weeks leading to the annual upfront…

Syfy Already Pitching ‘Defiance,’ Coordinated TV Series and Video Game — It Won’t Be Introduced for a Year, but Complicated Project Requires Bringing in Marketers Early

By Jeanine PoggiAdvertising Age Syfy is already pitching advertisers on integrations into "Defiance," the coordinated TV series and multiplayer online game that it plans to introduce in April 2013. The complicated nature of the project, in which plot points will…

Discovery Is Launching a New Channel, Destination America. Is It Right For Your Client? Clorox Signs On

In this week’s edition of Media Planner we look at the latest entry from Discovery Communications. By Brian Steinberg Advertisng Age As Discovery Communications moves toward the introduction of its Destination America cable network at the end of May, it…

April NewsPro – Health Journalism Focuses on Hot Topics: HBO’s Portrait of an Epidemic; Will Obamacare Survive the Supreme Court Challenge?; and TV Segments About Health–News or Advertising?

In recent years, health journalists have struggled to find their place in the ever changing newsroom. In 2012, it has been politics and court cases that have thrust health journalism into the forefront within the breaking news realm. From the…

Study: Young Consumers Switch Media 27 Times an Hour — Survey of ‘Digital Natives’ Indicates Brands Must Step Up Creative Game to Hold Their Attention

By Brian SteinbergAdvertising Age It’s every advertiser’s worst nightmare: consumers so distracted by a dizzying array of media choices that they no longer notice the commercials supporting them. And its time might be closer than you think. A recent study…

Oprah on OWN: We’ll Reach the Summit by 2014 — ‘Thank You for Staying With Us During What I Call the Climb of My Life,’ Winfrey Tells Advertisers

By Jeanine PoggiAdvertising Age A worn-out-looking Oprah Winfrey thanked advertisers for sticking with OWN at Discovery Communications’ upfront presentation Thursday evening but implied the network won’t reach the "summit" until 2014. "If the only prayer you ever say in your…

Mary J. Blige on Burger King Controversy: That Ad Was Not Finished! — Fast Feeder ‘Is in the Process of Re-Editing the Spot’

By E.J. SchultzAdvertising Age Speaking for the first time about her highly criticized Burger King ad, Mary J. Blige today suggested the fast-feeder released an unfinished version of the spot, while seeking support from her fans. "I agreed to be…