In Depth

CBS Says 2013 Super Bowl Is More Than 50% Sold — Auto Marketers’ Demand Is Called Intense Even Though GM Veered Away

By Brian SteinbergAdvertising Age General Motors may have driven away from next year’s Super Bowl broadcast, but other advertisers aren’t following suit. CBS has sold more than 50% of its ad inventory for its 2013 broadcast of Super Bowl XLVII…

Auto Sales Will Rise 30% Compared With Weak May 2011, Researchers Predict

U.S. new-car sales look set to rise almost 30 percent in May, Reuters reports, the biggest gain in more than a year but helped by a favorable comparison to weak results a year ago, according to research firms Kelley Blue…

Huffington Post Plans to Add an Oprah Winfrey Section — OWN’s Latest Digital Deal

By Anna Baskin Advertising Age The Huffington Post has teamed up with the Oprah Winfrey Network to introduce an Oprah Winfrey section in August, the companies said Wednesday, May 23, 2012. The Oprah Winfrey section will include content created and…

Comcast and Nielsen to Start Testing Commercial Ratings for Tablets — Common Currency Across Platforms Is the Ultimate Goal

By Jeanine PoggiAdvertising Age Comcast has reached an agreement with Nielsen to begin testing commercial ratings for viewing that takes place on iPads and mobile devices starting this summer, the company told Ad Age during The Cable Show convention taking…

Days After Quitting Facebook Ads, GM Swears Off the Super Bowl — First the Social Network on the Eve of an IPO, Now TV’s Biggest Stage

By Brian SteinbergAdvertising Age Not long after announcing that it will stop advertising on Facebook, General Motors said Friday it would not be a sponsor in the Super Bowl in 2013 either. What’s going on here? Deep-pocketed marketers typically follow…

Hard Time: Liquor Advertising Pours Into TV — Looser Restrictions, Raft of New Launches Lead More Booze Brands to the Tube

By E.J. SchultzAdvertising Age Sold in the U.S. for decades, Jägermeister could be found in most bars but never on TV. That changed this month when the imported German cordial took the plunge, breaking the first TV ad in its…

New Charlie Sheen Series Safe to Sponsor, FX Tells Advertisers — ‘Anger Management’ Marks Actor’s TV Series Debut After ‘Two and a Half Men’ Imbroglio

By Brian SteinbergAdvertising Age FX wants to make sure Charlie Sheen is hot, but not too hot to handle. With Mr. Sheen starring in the cable outlet’s new "Anger Management" sitcom — and a potential multi-year deal in the balance…

Univision Lights the Upfront Fuse, Signs Early Deal With Starcom — Pact, and Its Timing, Underscores Emerging Power Of Spanish-Language TV

Advertising Age Spanish-language broadcaster Univision is the first network to snag an upfront deal this year. Starcom USA and sibling multicultural media agency Tapestry are committing a significant amount of ad money from Burger King, Mars/Wrigley and Kellogg Co., among…

A&E Networks Blasts Cable Rivals for Copying Its Shows — Uses Upfront Pitch to Knock Everyone From Discovery to YouTube

By Jeanine Poggi Advertising Age A&E Networks held nothing back in its upfront presentation to advertisers Wednesday evening, taking jabs at everyone from Discovery to YouTube and chastising cable networks for being copycats. "We are creating genres on TV; we…

39th Annual Daytime Emmy Award Nominations Announced

Here’s the complete list of nominees for the 39th annual Daytime Entertainment Emmy Awards, announced today by the National Academy of Television Arts & Sciences … OUTSTANDING DRAMA SERIES All My Children ABCJulie Hanan Carruthers, Executive ProducerHope Harmel Smith, Supervising…