Huffington Post Plans to Add an Oprah Winfrey Section — OWN’s Latest Digital Deal

May 24, 2012  •  Post A Comment

By Anna Baskin
Advertising Age

The Huffington Post has teamed up with the Oprah Winfrey Network to introduce an Oprah Winfrey section in August, the companies said Wednesday, May 23, 2012.

The Oprah Winfrey section will include content created and aggregated by writers and producers from OWN and Oprah.com specifically for The Huffington Post, covering topics such as personal growth, spirituality and health. The Huffington Post already has pages with labels such as "Health News," "Mindful Living," "Religion," "Health and Fitness" and "Becoming Fearless," but hopes the Oprah brand, and supply of new content, will help attract more readers.

This is not the first digital partnership for the OWN Network, which last year struck a deal with Flipboard to become a pre-loaded media channel on the iPad app.

The OWN cable channel, which is half owned by Discovery Communications, has been struggling financially, losing $330 million since its 2008 inception, Bloomberg reported earlier this month. Discovery Communications CEO David Zaslav recently told analysts that OWN cash flow may break even in the second half of 2013.

It’s a busy time, meanwhile, for The Huffington Post. AOL today named the first publisher devoted to The Huffington Post as part of a broader changes meant to help ad sales there and at other AOL brands. The Huffington Post is also talking with agencies about developing content sites for brands.

"Oprah was about engagement and authenticity long before engagement and authenticity ruled the web," Arianna Huffington said in a statement.

Your Comment

Email (will not be published)