Q1 2007 vs. Q1 2006 |
Overall ad spending fell 0.3 percent in the first quarter of 2007, according to TNS Media Intelligence. TV took a hit in both overall spending and as a share of overall media spending, although it still accounts for the bulk of ad dollars. The chart below shows the quarter-to-quarter comparison of share of spending for major advertising media. |
| Media Type | Jan.-March 2007 | Jan.-March 2006 |
| Television | 44.6% | 45.7% |
| Magazines | 19.2% | 18.3% |
| Newspapers | 18.0% | 18.8% |
| Radio | 6.6% | 6.7% |
| Internet | 7.7% | 6.6% |
| All other | 3.9% | 3.9% |
| Total | 100.0% | 100.0% |
This article is part of TVWeek.com's Media Planner newsletter, a weekly source of breaking news, trend articles, profiles and data about media planning edited by Senior Editor Jon Lafayette.
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