In Depth

Share of Advertising Spending by Media

Q1 2007 vs. Q1 2006

Overall ad spending fell 0.3 percent in the first quarter of 2007, according to TNS Media Intelligence. TV took a hit in both overall spending and as a share of overall media spending, although it still accounts for the bulk of ad dollars. The chart below shows the quarter-to-quarter comparison of share of spending for major advertising media.

Media Type      Jan.-March 2007 Jan.-March 2006
Television 44.6% 45.7%
Magazines 19.2% 18.3%
Newspapers 18.0% 18.8%
Radio   6.6% 6.7%
Internet 7.7% 6.6%
All other 3.9% 3.9%
Total 100.0% 100.0%

This article is part of TVWeek.com's Media Planner newsletter, a weekly source of breaking news, trend articles, profiles and data about media planning edited by Senior Editor Jon Lafayette.

Comments 46

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