In Depth
Chart: Top 10 Web Sites and Online Advertisers
Between its eponymous search engine and YouTube video site, Google had the largest online audience of any U.S. company in September. But according to Nielsen//NetRatings, Web surfers spent more time with Time Warner’s Web sites, which include AOL. Meanwhile, the biggest advertising spender on the Web was NexTag, which operates a comparison shopping site. The following charts show the companies with the most Web traffic and the advertisers who spend the most money online. |
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Top 10 Web Sites by Parent Company |
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| Parent | Unique Audience (000) | Time per Person |
| 1. Google | 118,003 | 1:34:34 |
| 2. Microsoft | 117,677 | 2:00:29 |
| 3. Yahoo! | 109,085 | 3:08:30 |
| 4. Time Warner | 102,252 | 3:50:34 |
| 5. News Corp. | 73,506 | 1:51:52 |
| 6. eBay | 65,105 | 1:56:03 |
| 7. InterActiveCorp | 61,108 | 0:25:05 |
| 8. Amazon | 49,759 | 0:25:14 |
| 9. Wikimedia Foundation | 47,575 | 0:16:33 |
| 10. Apple Computer | 44,291 | 1:00:04 |
Top 10 Advertisers by Estimated Spending (U.S.) |
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| Advertiser | Total Estimated Spending | Impressions (000) |
| 1. NexTag | $49,974,900 | 23,412,245 |
| 2. Experian Group | $44,702,000 | 17,087,705 |
| 3. Countrywide Financial | $34,917,100 | 16,393,274 |
| 4. Netflix | $31,891,700 | 9,159,375 |
| 5. InterActiveCorp | $28,990,400 | 7,178,732 |
| 6. Reunion.com | $23,125,900 | 11,264,808 |
| 7. Low Rate Source | $22,880,900 | 11,066,386 |
| 8. AT&T Corp. | $20,102,900 | 6,451,055 |
| 9. Verizon Communications | $17,889,200 | 4,176,367 |
| 10. Monster Worldwide | $15,776,900 | 2,772,433 |
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