Between its eponymous search engine and YouTube video site, Google had the largest online audience of any U.S. company in September. But according to Nielsen//NetRatings, Web surfers spent more time with Time Warner’s Web sites, which include AOL. Meanwhile, the biggest advertising spender on the Web was NexTag, which operates a comparison shopping site. The following charts show the companies with the most Web traffic and the advertisers who spend the most money online. |
||
Top 10 Web Sites by Parent Company |
||
Parent | Unique Audience (000) | Time per Person |
1. Google | 118,003 | 1:34:34 |
2. Microsoft | 117,677 | 2:00:29 |
3. Yahoo! | 109,085 | 3:08:30 |
4. Time Warner | 102,252 | 3:50:34 |
5. News Corp. | 73,506 | 1:51:52 |
6. eBay | 65,105 | 1:56:03 |
7. InterActiveCorp | 61,108 | 0:25:05 |
8. Amazon | 49,759 | 0:25:14 |
9. Wikimedia Foundation | 47,575 | 0:16:33 |
10. Apple Computer | 44,291 | 1:00:04 |
Top 10 Advertisers by Estimated Spending (U.S.) |
||
Advertiser | Total Estimated Spending | Impressions (000) |
1. NexTag | $49,974,900 | 23,412,245 |
2. Experian Group | $44,702,000 | 17,087,705 |
3. Countrywide Financial | $34,917,100 | 16,393,274 |
4. Netflix | $31,891,700 | 9,159,375 |
5. InterActiveCorp | $28,990,400 | 7,178,732 |
6. Reunion.com | $23,125,900 | 11,264,808 |
7. Low Rate Source | $22,880,900 | 11,066,386 |
8. AT&T Corp. | $20,102,900 | 6,451,055 |
9. Verizon Communications | $17,889,200 | 4,176,367 |
10. Monster Worldwide | $15,776,900 | 2,772,433 |
Chart: Top 10 Web Sites and Online Advertisers
Oct 17, 2007 • Post A Comment
Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.
I agree with your thoughts here and I really love your blog! I’ve bookmarked it so that I can come back & read more in the future.
Did you realize that this blog is broken on IE7 and IE8? Footer is in the center of the page.