NBC has set a date for its 2008-09 upfront presentation.

The network will unveil its prime-time programming schedule and strategy for the new season on April 2 in New York City.

The event will be hosted by NBCU co-chairs Ben Silverman and Marc Graboff, with Michael Pilot, president of sales and marketing, and Marianne Gambelli, president of ad sales.

This year’s upfront will be held at the network’s Rockefeller Center offices, a departure from NBC’s traditional Radio City Music Hall party. The move comes on the heels of a keynote by CEO Jeff Zucker at NATPE that called for the elimination of the traditional elaborate and expensive upfront presentations.