In Depth

TiVo CEO Rogers to Speak at NATPE

TiVo President-CEO Tom Rogers will deliver the 2009 National Association of Television Program Executive Newsmaker Address during the organization’s conference on Wednesday, Jan. 28, NATPE President-CEO Rick Feldman announced today.

Mr. Rogers’ address, entitled “Avoiding the Demise of Advertising,” will discuss the problem of viewers fast-forwarding through advertisements and how the television industry must tackle the problem.

“Analysts predict that there will soon be 50 million-plus DVRs, and with that the homes most desirable to advertisers will be fast-forwarding through ads,” Mr. Rogers said.

“There needs to be greater urgency and television must learn from the lessons of the newspaper and music industries, which didn’t act quickly enough to prevent their business models from being severely damaged. The TV advertising crisis is real, the stakes are high, and the time to address the issue is now,” he said.

The annual NATPE Market and Conference is scheduled for Jan. 26-29 at the Mandalay Bay in Las Vegas.