'Burn Notice' Heats Up, Bests 'ER' Rerun
USA Network’s “Burn Notice” grew its ratings from last week, so much so that it drew more viewers than a rerun of “ER” on big brother broadcast network NBC Thursday night.
USA officials weren't certain whether this was the first time a USA show beat NBC, the once-dominant broadcaster, in prime time, but it appeared unlikely it ever happened on a Thursday night at 10 p.m., long home to many of NBC's strongest series.
“Burn Notice” registered its highest ever audience among adults 18 to 49, registering a 2.0 rating. It was up 6% from last week, when the show returned with new episodes. In total viewers it rose 5% to 5.38 million viewers, compared with 4.53 million for "ER" (1.7 in 18-49).
The show was the top-rated cable show of the night in all demographics. It also beat all broadcasters in men 18 to 34 and was second behind CBS among men 18-49 and men 25-54.
Ratings for A&E’s new original series “The Beast” held steady at a 0.6 among adults 18 to 49, but total viewers dropped to 1.35 million from 1.55 million a week ago.