In Depth

11% of Online Americans Now Using Twitter

Online microblogging services like Twitter, a popular social media tool for many media companies and television networks, are used by 11% of online Americans, according to a research report conducted by Pew Internet & American Life Project in December and released today. That’s up from 9% of online Americans using the service in November.

Back in May, Pew reported online microblogging usage at about 6% of online Americans.

Twitter users skew young, with one in five online Americans in the 18-to-24 demo using Twitter. But Pew also said the median age of a Twitter user is 31, compared to 27 for MySpace, 26 for Facebook and 40 for LinkedIn.

Media and online video companies such as Hulu and Veoh regularly use Twitter to track consumer feedback and to interact with users.