In Depth

Stanley, Gurin Co. Bring Back 'Shop 'til You Drop'

Producer David Stanley and the Gurin Co. are looking to revive “Shop ‘til You Drop” as an international formal, pitching the show at this week’s Mip TV market in Cannes.

“Shop," a game show format set in a fake mall, ran for 10 years and nearly 1,000 episodes in syndication and on various networks, including Lifetime. It’s been off the air since 2002.

Gurin Co. principal Phil Gurin is meeting with overseas broadcasters this week to try to set up a new version of the show.

"There’s never been a better time or a better format than ‘Shop ‘til You Drop’ to bring to broadcasters and advertisers a proven cross-platform, cross-marketing opportunity," Mr. Stanley said. "I can’t imagine more ‘organic’ product integrations than the ones you’ll find in this high-energy game show set in a mall, where people play games and answer questions about products, against a backdrop of multiple, changeable storefronts, logos and goods.”

The Gurin Co. produces shows such as “Lingo” and the Miss Universe pageant. It’s sold formats to broadcasters in more than two dozen countries.

Mr. Stanley, formerly partnered with Scott Stone in the now-defunct Stone Stanley Entertainment, is returning to production with the launch of Stanley Entertainment Group. He recently acquired the rights to several Stone Stanley formats in addition to “Shop,” among them “Loveline,” “Legends of the Hidden Temple” and “Born Lucky.”

Mr. Stanley remains of counsel at the firm of Weissmann Wolff Bergman Coleman Grodin & Evall.