TV Revenues to Fall 15.7% This Year, SNL Kagan Projects

Mar 30, 2009  •  Post A Comment

TV revenues will continue to decline at least 15.7% in 2009, according to SNL Kagan’s “Radio/TV Station Annual Outlook.”
Michigan is the market with the slowest growth as layoffs put automakers in jeopardy. The Detroit market is expected to see a 17.7% decline in TV revenues.
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Washington, D.C., meanwhile, is the market with the least attrition, with San Diego a close second.
SNL Kagan predicts that declining TV revenues will rebound in 2010, with modest growth through 2013. The rebound is expected to offset declining TV revenues slightly, with SNL Kagan’s five-year outlook predicting a 2.0% decline.
“The outlook for 2009 indicates another grim year for broadcast revenues,” Robin Flynn, senior analyst at SNL Kagan, said in a statement. “Those radio and TV station owners who are able to reduce expenses while continuing to transition their business models to develop digital assets and nontraditional revenue streams will survive and re-emerge as more efficient operations. If broadcasters have an advantage over Internet companies, it is their reach within local communities, and their financial success will depend on how they work to meet the needs of the local market.”


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