By Brian SteinbergAdvertising Age General Motors may have driven away from next year’s Super Bowl broadcast, but other advertisers aren’t following suit. CBS has sold more than 50% of its ad inventory for its 2013 broadcast of Super Bowl XLVII…
U.S. new-car sales look set to rise almost 30 percent in May, Reuters reports, the biggest gain in more than a year but helped by a favorable comparison to weak results a year ago, according to research firms Kelley Blue…
By Anna Baskin Advertising Age The Huffington Post has teamed up with the Oprah Winfrey Network to introduce an Oprah Winfrey section in August, the companies said Wednesday, May 23, 2012. The Oprah Winfrey section will include content created and…
By Jeanine PoggiAdvertising Age Comcast has reached an agreement with Nielsen to begin testing commercial ratings for viewing that takes place on iPads and mobile devices starting this summer, the company told Ad Age during The Cable Show convention taking…
By Brian SteinbergAdvertising Age Not long after announcing that it will stop advertising on Facebook, General Motors said Friday it would not be a sponsor in the Super Bowl in 2013 either. What’s going on here? Deep-pocketed marketers typically follow…
By E.J. SchultzAdvertising Age Sold in the U.S. for decades, Jägermeister could be found in most bars but never on TV. That changed this month when the imported German cordial took the plunge, breaking the first TV ad in its…
By Brian SteinbergAdvertising Age FX wants to make sure Charlie Sheen is hot, but not too hot to handle. With Mr. Sheen starring in the cable outlet’s new "Anger Management" sitcom — and a potential multi-year deal in the balance…
Advertising Age Spanish-language broadcaster Univision is the first network to snag an upfront deal this year. Starcom USA and sibling multicultural media agency Tapestry are committing a significant amount of ad money from Burger King, Mars/Wrigley and Kellogg Co., among…
By Jeanine Poggi Advertising Age A&E Networks held nothing back in its upfront presentation to advertisers Wednesday evening, taking jabs at everyone from Discovery to YouTube and chastising cable networks for being copycats. "We are creating genres on TV; we…
Here’s the complete list of nominees for the 39th annual Daytime Entertainment Emmy Awards, announced today by the National Academy of Television Arts & Sciences … OUTSTANDING DRAMA SERIES All My Children ABCJulie Hanan Carruthers, Executive ProducerHope Harmel Smith, Supervising…