President Obama is no match for Mary Murphy and "So You Think You Can Dance."
Part two of Brian Williams’ primetime exclusive with the president came in a distant second Wednesday night behind Fox’s "Dance" juggernaut. According to Nielsen, the second hour of "Dance" scored an impressive 3.7/11 among adults 18-49, waltzing away with the night and soundly trouncing NBC’s Obama special, which earned a 2.3/7 from 9-10 p.m.
The race was tighter among overall viewers: "Dance" averaged 9.3 million in the 9 o’clock hour, while BriWi and Obama notched 8.9 million. While President Obama may have swept to office in part because of the youth vote, said young ones apparently prefer the hot tamale train of "Dance" to a behind-the-scenes White House chat.
NBC also got some disappointing news in the 8 p.m. hour, as "I’m A Celebrity…Get Me Out of Here!" fell to third place in its third outing.
"IAC-GMOOH!" managed a 1.8/6 from 8-9 p.m. Wednesday, despite plenty of alleged "drama" over the fate of contestants Heidi Montag and Spencer Pratt. The reality series couldn’t compete with two much more established hits: "Dance" and ABC’s "Wipeout."
The first hour of Fox’s "Dance" earned a 3.0/10 to win the early hour, while ABC’s "Wipeout" (2.9/9) was just a hair behind.
In other ratings news, ABC’s "Goode Family" scored badde ratings in its second week. The 9 p.m. episode averaged a 1.2/4, while the 9:30 installment generated a meager 0.9/3. Latter episode brought in barely 2 million viewers.
Don’t be shocked if ABC pulls the show (or at least cuts it back to one half-hour) as early as today.
UPDATE: NBC notes that the Obama-Williams special gave the network its best demo numbers in the 9 p.m. Wednesday slot since December. The network is also planning to repeat the full two-hour special this Friday, adding in "bonus" footage (read: More time with Bo the Dog).