Marking a shift in consumer behavior, more DVDs are now being rented from kiosks as from video stores, reports the New York Post, citing a report from NPD Group.
Kiosks, dominated by Coinstar’s Redbox outlets, gained 10% in market share during the third quarter compared with a year earlier, the report found.
Meanwhile, video stores, with many owned by Blockbuster, witnessed a 13% drop in market share to 27%, the story notes.
Partly the shift in market share has been caused by the proliferation of the kiosks, while Blockbuster, which filed for bankruptcy protection last year, has been closing hundreds of stores, the article adds.
Subscription DVD services, dominated by Netflix, represent the largest market share, gaining 2 percentage points to 41%, the story says.
NPD Group doesn’t track cable video-on-demand or Netflix’s streaming service, according to the piece. It adds that in Jan. 2008, kiosks had a 5% market share, while Blockbuster had a 35% share.