IFC has announced a key promotion, with the creation of a new executive position. The cable channel promoted its head of marketing, Blake Callaway, to the newly created position of executive VP of marketing and digital media.
Callaway had been senior VP of marketing.
"As part of IFC’s senior leadership team, Callaway oversees all aspects of IFC’s marketing efforts including consumer and industry campaigns, on-and-off-air creative, digital media, and integrated advertiser solutions," the company noted in its announcement. "Callaway reports to IFC’s President and General Manager Jennifer Caserta; he is based in the network’s NYC headquarters."
In the announcement, Caserta said: “Blake has done a tremendous job in heightening buzz around IFC and reaching comedy fans in fun and innovative ways. He has a sharp understanding of viewers’ TV habits and responds with breakthrough promotional efforts that are organic to our brand and align us with partners who ‘get’ the value of what IFC delivers. I’m thrilled to recognize his contributions with this promotion and expanded role.”
Callaway added: “It’s great to be part of building the IFC brand. Our mission to deliver smart ‘slightly off’ original comedies gives the marketing team wide latitude to keep things interesting and on the leading edge. What other network could hire a feminist bookstore employee to live tweet the Super Bowl, host a roller skating party for its upfront, and tap a cool young artist for her take on ‘Portlandia’? Ratings and revenue are up and there are great things ahead.”