The recent overhaul at “The View” has claimed a high-level casualty behind the cameras, as the ABC morning chatfest continues to reinvent both its on-air lineup and its production team.
TheWrap.com reports that the latest move will see executive producer Bill Geddie leave the daytime program, to be replaced by Bill Wolff. Wolff currently executive produces MSNBC’s “The Rachel Maddow Show,” the report notes.
“Geddie’s impending exit has been reported for months as shakeups at ‘The View’ continued. Geddie has certainly seen better days at ‘The View’ since he started there with its debut in 1997,” the piece notes.
Sherri Shepherd and Jenny McCarthy recently left as hosts, while longtime host Barbara Walters retired earlier this year. Meanwhile, in the face of competition from CBS’s “The Talk,” the show has lost the ratings dominance it once enjoyed.
“Compared to last season, ‘The View’ is down 4 percent in women 18-49, averaging 530,000 viewers in the demographic,” TheWrap reports. “It is down 1 percent in total viewers to 3.121 million. More worrisome than ‘The View’s’ ratings is the fact that in July ‘The Talk’ beat out its ABC rival in the key demos for the first time ever.”
But as recently as June, sources indicated Geddie was expected to remain in place for at least another season.
The report notes: “Geddie is a partner with Barbara Walters in BarWall Productions and is responsible for co-producing ‘The Barbara Walters Special’ and ‘The 10 Most Fascinating People’ specials, among others. He is also the owner of Bill Geddie Productions.”
Bill Geddie and Barbara Walters