People magazine apologized after sending out a tweet that it later said was “stupid & insensitive.” The Los Angeles Times’ Show Tracker reports that the publication sent the original tweet during the live telecast of ABC’s “How to Get Away With Murder.”
The tweet read, “Waiting for Viola to break into ‘You is kind. You is smart. You is important,'” an allusion to the 2011 film “The Help,” which starred “How to Get Away With Murder” actress Viola Davis. In the film, Davis played a maid in the 1960s in the South. In “How to Get Away With Murder,” Davis portrays a high-profile law professor.
Twitter users complained the tweet was offensive, with one Twitter user writing, “viola will always be a maid to some people, and that’s extremely unfortunate.”
The magazine deleted the tweet, and followed up with another message. “Apologies for the earlier tweet … it was stupid & insensitive. Won’t happen again,” it said.