Amid concerns that the advertising load experienced by subscribers to its streaming service may be too much, Hulu reportedly is considering cutting back on advertising, according to the New York Post.
Chief executive Mike Hopkins, who took on the role in May, may reduce the ads for people who pay for Hulu Plus, which costs $7.99 per month. Some advertising executives said the move would be positive, given concern that the advertising load on Hulu Plus was starting to impact consumers’ experiences, the story says.
Hulu shows users an average of 82.3 ads per month, while YouTube and other Google-owned sites show an average of 32.3 ads per month.
Hulu declined to comment, the story says.