A top communications executive with three decades in the business is headed out the door at NBC. Writing on Deadline.com, Nellie Andreeva reports that Richard Licata, executive VP of communications for NBC Entertainment, is leaving the network.
“This was the fourth consecutive high-level network PR job for Licata, who helped brand HBO and Fox before taking on the rebrands of Showtime and NBC,” Andreeva writes. “At three of the nets, Fox, Showtime and NBC, Licata worked for Bob Greenblatt. The NBC chairman brought Licata with him from Showtime to NBC after he took the reins of the network.”
Licata’s decision to leave “was influenced by the recent death of his father,” Andreeva adds, with the executive first discussing stepping back with Greenblatt in June.
Licata will likely stay on at NBC through the end of 2014, helping with events such as “Peter Pan Live!,” and will later likely continue to consult for NBC.
Andreeva notes, “Licata is leaving NBC on a high, assisting Greenblatt in the network’s ratings turnaround. Greenblatt is expected to launch a search for a replacement soon.”