All those consumers buying Ultra HD TV sets this holiday season will now have more programming to watch.
Amazon Instant Video now supports Ultra HD picture quality, Venture Beat reports, with the feature available to Amazon Prime subscribers at no extra cost.
Those who don’t have the Prime subscription can buy movies in Ultra HD starting at $19.99, the website reports.
LG, Samsung and Sony Ultra HD TVs are the only sets so far that are supported, but more models will be added in 2015. Among the shows available in 4K are Amazon originals “Alpha House” and the acclaimed “Transparent.” Movie titles include “Crouching Tiger, Hidden Dragon” and “American Hustle.”