A TV station that recently lost its 58-year affiliation with CBS is contemplating how to move on. Indystar.com reports that Indianapolis television station WISH-8 is bracing for a number of new challenges when CBS pulls its affiliation from the LIN Media outlet on Dec. 31.
Indianapolis is currently ranked as the 27th-largest designated market area in the United States.
The station plans to expand news programming by four hours a day as one way of grappling with the momentous change, the report notes. The article adds that “the future appears challenging for WISH” without CBS.
Financial minds seemed to agree. “The financial impact of WISH’s loss is so significant that it caused a re-valuation of the pending sale of Texas-based LIN Media to Virginia-based Media General,” the article reports. “Originally a $1.6 billion merger, the deal was trimmed by about $100 million after CBS announced its new affiliate in Indianapolis.”