“Dish Network, the satellite provider, is trying to lure younger viewers back to paying for television with the start of a web-based offering that includes ESPN and a number of other popular networks for $20 a month, about a fifth the cost of the average household bill for cable and satellite service,” reports The New York Times.
The story continues, “Announced at the Consumer Electronics Show in Las Vegas on Monday, the new service is called Sling TV, and provides live and on-demand television delivered via an Internet connection to television sets, computers and mobile devices.”
Besides ESPN, the service will include the Disney Channel and CNN.
According to Multichannel News, “At launch, the baseline [Sling TV] service will have about 12 networks, including [besides ESPN, the Disney Channel and CNN], …ESPN 2, Food Network, HGTV, Travel Channel, TNT, TBS, Cartoon Network, Adult Swim [and] ABC Family….In addition, subscribers will have access to a best of the Internet from Marker Studios, the largest short-form content provider for YouTube, attracting more than 9 billion views monthly and 600 million subscribers.
“The price point, [Sling TV CEO Roger] Lynch said, was arrived at because it is similar to the charges younger viewers are paying for Netflix, Hulu Plus and Amazon Prime online video services. The service can be viewed on a subscriber’s tablet, television set or smartphone, but is a single- stream service, meaning that it can only be watched on one device at a time. The $20 monthly fee covers about 12 traditional channels and additional networks are available through genre packages covering sports, kids and news, for an additional monthly fee of about $5.”