Another cable news channel will try to turn food into ratings. Following a move by Anthony Bourdain to CNN, TV chef Tom Colicchio is joining MSNBC.
The Los Angeles Times reports that Colicchio, known for the Bravo reality show “Top Chef,” will become MSNBC’s first food correspondent. He will stay on as head judge on “Top Chef,” which has been picked up for a 13th season.
Colicchio is a food activist who has “used his notoriety to bring attention to hunger in America, labeling genetically modified food and expanding free school lunch programs,” the Times notes.
The report adds: “Colicchio is already a frequent guest on MSNBC programs; his formalized role marks the first time a major national TV news outlet has committed to covering what is known as the food movement as a regular beat.”
CNN has had success with Bourdain since launching his food travel show “Parts Unknown.” The Times notes that first-run episodes of the series have delivered CNN’s largest audiences since the show’s 2013 debut.