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Deadline

How Did CBS’s New Late-Night Entry Do? Early Returns Are In

Mar 24, 2015  •  Post A Comment

CBS launched the new iteration of “The Late Late Show” Monday night, with early numbers showing a fairly solid turnout.

“James Corden’s tenure as host … began last night with a metered market 1.4/5 – which CBS noted, is up 27% versus the same night last year (1.1/4),” Deadline.com reports. “He beat NBC’s Seth Meyers (1.2/4); ABC’s ‘Nightline’ clocked a 1.4/5 against the first half-hour of Corden’s premiere.”

But the story notes that the host Corden replaced on the show, Craig Ferguson, opened with a 1.6/6 back on Jan. 3, 2005.

“And, NBC noted, in the 25 markets with Local People Meters, Meyers’ ‘Late Night’ (0.5/3 in 18-49) topped ‘Late Late Show’ (0.4/2) in the demo, and that Meyers had finished within a tenth of his Monday season average in metered-market households (1.2 vs. 1.3) and matched its season average in the demo in the LPMs (0.5 vs. 0.5).”

The lead-ins are also worth noting. Deadline points out that NBC’s Meyers followed NBC’s “Tonight Show Starring Jimmy Fallon, which delivered a 2.4/6 in the 56 Nielsen metered markets, equal to ABC’s “Jimmy Kimmel Live” (2.4/6) and ahead of CBS’s “Letterman” (2.2/6).

“In the 25 markets with Local People Meters, Fallon posted a 1.0/5 to Letterman’s 0.4/2 and Kimmel’s 0.7/3,” the Deadline report adds.

late late show-james corden-early

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