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‘March Madness’ Continues to Set Records

Mar 23, 2015  •  Post A Comment

The 2015 NCAA Division I Men’s Basketball Championship continued its hot start in the ratings over the weekend. CBS Sports and Turner Sports announced that coverage of the “March Madness” tournament produced a ratings record for the first Saturday of the event along with a record for tournament coverage to date.

Coverage of Saturday’s third round was up 14% over 2014 in overnight TV ratings, hitting a new high mark.

Additionally NCAA March Madness Live delivered a record 47 million live video streams through Saturday.

“Turner Sports and CBS Sports’ exclusive third-round coverage on Saturday, March 21, generated the all-time highest rating for the first Saturday of the NCAA Tournament (since the tournament expanded to four telecast windows for the entire day in 1991),” the companies announced. “Saturday’s games averaged a 7.4/17 overnight rating/share, up 14% compared to a 6.5/14 in 2014, according to Nielsen metered market ratings.”

The announcement adds: “The NCAA Tournament-to-date across TBS, CBS, TNT and truTV is averaging a 6.5/14 overnight rating/share, the highest-ever rating for the event through the first Saturday (in the current television format).”

Please click here for additional ratings data in  the announcement from CBS Sports and Turner Sports.

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