The widely reported decline in viewership of long-form video content such as TV programming is not limited to younger viewers but cuts across all demos and is taking place worldwide. That’s the gist of new study by Accenture, Wayne Friedman reports in MediaPost.
Over the past year, “Accenture says there was a 13% drop worldwide and an 11% decline in the United States” in viewership of movies and TV shows, Friedman reports. “Even looking at live TV viewing — specifically at sports programming — there have been cutbacks in usages on the traditional TV screen, 10% globally and 9% in the U.S.”
The declines do vary by age, with a 6% dip noted among viewers 55 and older for movie and TV show content, along with a 1% slip in sports programming. In contrast, viewing among 14- to 17-year-olds plummeted 33% for movies and TV shows and 26% for sports.
The decline among viewers 18-34: 14% for movies and TV shows, 12% for sports. In the 35-54 bracket: 11% for movies and TV, 9% for sports.
The Accenture study was conducted online in October and November 2014, and surveyed 24,000 consumers in 24 countries.