A new survey shows that online streaming has overtaken live television as the preferred form of entertainment among U.S. consumers. A report in Variety cites the new study by consulting firm Deloitte, and says viewers are more inclined now to watch streamed movies and TV programs than they are to tune in to live TV.
“Video-streaming services such as Netflix, which are now used by more than 42% of American households, have overtaken live programming as the viewing method of choice, Deloitte’s study found. About 56% of those surveyed now stream movies and 53% stream TV shows on a monthly basis, as compared with 45% of those who prefer to watch TV programs live,” Variety reports.
Among consumers ages 14-25, a demographic that Deloitte refers to as “Trailing Millennials,” the trend is more striking, with 72% indicating that streaming video is one of the most valuable services, while only 58% had the same impression of pay TV.
“Older age groups still value pay-TV more highly,” Variety notes. “For Generation X (32-48), 80% picked pay TV and 47% selected streaming among the most valuable services, while among Baby Boomers 89% cited pay TV and 43% cited streaming.”