Three of the Big 4 broadcast networks have staked a claim to No. 1 as the 2014-2015 TV season winds down. Reporting for the AP, veteran TV writer David Bauder says CBS, NBC and ABC all were touting their ratings victories.
CBS, Bauder notes, ends the broadcast season as the most-watched network in total viewers — the Tiffany Network’s seventh consecutive title in that measure, and its 12th in the past 13 seasons.
But NBC wound up at No. 1 in the advertiser-friendly 18-49 demo. And ABC, which is also trumpeting its achievements in viewers 18-49, is putting the emphasis on entertainment programming — in other words, excluding sports, and avoiding trying to compete with NBC’s juggernaut “Sunday Night Football” and Super Bowl coverage.
Bauder quotes ABC’s Jimmy Kimmel at last week’s upfront presentations commenting on the networks’ spin, saying: “Yesterday NBC told you they’re the No. 1 network, and now here we are telling you we’re the No. 1 network. Which means one of us is lying to you. And I’m here to tell you it’s us.”