One of the trends on television in the summer of 2015, according to veteran TV industry writer David Bauder, is that the summer — traditionally the season of reruns — doesn’t seem to have many reruns, a trend that should come as good news to a lot of people.
Writing for the AP, Bauder reports: “Of the 100 most-watched prime time programs on broadcast networks last week, one-third were repeats, according to the Nielsen company. The Fourth of July week would be considered the height of summer rerun season, as it is traditionally the least-watched week of television in a calendar year, or close to it.”
Audiences today have less patience for repeat programming than those of 20 years ago, the report notes. The proliferation of alternatives on cable and digital media is one obvious factor in this evolution.
“Networks have been forced to adapt by providing more original programming in the summer,” Bauder notes.
The report adds: “The more traditional CBS had 16 of the 33 reruns, including popular shows ‘NCIS’ and ‘The Big Bang Theory’ that finished in the Nielsen company’s top 10 for the week. ABC was next with 10.”
Fox won the prime-time ratings that week, thanks to its coverage of the Women’s World Cup. For the week, Fox led the way with 6.7 million total viewers, followed by CBS with 5 million, NBC with 4.7 million, ABC with 3.5 million, Univision with 2.1 million, Telemundo with 1.4 million, ION Television with 1 million and the CW with 730,000.