One of the broadcast networks is pretty happy about the turnout for a music special it aired Monday night. NBC announced that “Adele Live in New York City” is the highest-rated prime-time music special on the broadcast networks in more than 10 years, excluding music awards shows and New Year’s Eve specials.
The network reports that “Adele” delivered a 3.0 average in the key 18-49 demo with 11.2 million total viewers from 10-11 p.m. ET. According to NBC, that means it outperformed everything in the demo since NBC carried the “Eagles Farewell Tour” on June 1, 2005, pulling a 3.1 demo average from 8-10 p.m.
In total viewers, “Adele” is the top broadcast music special since CBS aired the “Beatles Grammy Salute” on Feb. 9, 2014, averaging 14.045 million.
“It’s NBC’s most-watched concert special (excluding award shows) since ‘Cher: Farewell Tour’ on Tuesday, April 8, 2003, from 9-11 p.m. (16.556 million),” the network adds.