Apr 28, 2009
'Chuck' vs. Nielsen
Fellow TVWeek blogger Sergio Ibarra will have a full report later, but given TV MoJoe's commitment to maximum/borderline obsessive coverage of all things "Chuck," here's an update on how the show's season finale did in the ratings.
Not bad. Not awesome. But not bad.
According to preliminary Nielsen data, Monday's episode averaged a 2.3/6 in adults 18-49. That's the same as last week's episode, which matched a two-month high for the show. If recent patterns hold up, "Chuck" will inch up to a 2.4 when final Nielsen numbers are calculated this afternoon.
While it would be nice to think that all the Twitter and blog hype for "Chuck" would directly translate into ratings, few people at NBC or producer Warner Bros. were expecting a big bump. As last Thursday's opening night of sweeps meltdown showed, viewers clearly are finding other things to do than watch live TV this spring. In some ways, holding flat is the new up.