Jun 27, 2009

The Numbers

Friday Ratings: 'Virtuality' Tanks, Jackson Specials Dominate as Networks Struggle to Find Viewers


Fox's big budget "Virtuality" will likely remain an unsold pilot after a disastrously low-rated Friday broadcast.

The two-hour movie/backdoor pilot, from one of the creators of "Battlestar Galactica," flatlined Friday with a 0.5 rating/2 share among adults 18-49. Of even more concern: The broadcast kicked off with a 0.7 at 8 p.m and fell to a 0.4 by its final half-hour, indicating those many of those few viewers who decided to check out "Virtuality" weren't impressed with what they saw (or decided to watch the rest later via DVR).

Overall viewership for "Virtuality" wasn't any better: About 1.8 million die-hard fans watched.

"Virtuality" flopped on a night where nothing much worked and all the networks struggled to find a pulse.

CBS, for example, failed to rise to a 1.0 demo rating in any hour Friday night-- punishment, perhaps, for not rushing on another Michael Jackson or Farrah Fawcett special.

Of course, ABC and NBC didn't exactly draw record crowds with their E!-like programming.

And yet, NBC won Friday night with a 1.4/5 by repeating "Farrah's Story" (1.1/5) from 8-10 p.m. and airing a new Jackson-themed "Dateline" (2.0/7) at 10 p.m. The latter hour was, by far, the top-rated show of the night in the demo.

Indeed, NBC's Jackson edition of "Dateline" doubled the young adult rating of ABC's Jackson edition of "20/20," which averaged a 1.0/4 from 10-11 p.m.


  • Posted June 27 at 9:58 AM


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