Jun 9, 2009

The War on Late Night

Late Night Ratings Watch: Conan Beats Dave-- But Just Barely

The late-night race is getting closer. A lot closer.

"The Tonight Show with Conan O'Brien" beat "Late Show with David Letterman" Monday-- but just barely. According to major market overnight Nielsen numbers, "Conan" notched a 3.1/8, just ahead of "Letterman's" 3.0/8. It was easily the smallest margin of victory for O'Brien since he took over "Tonight" a week ago.

Letterman got a boost Monday from one of his most popular guests: Howard Stern. O'Brien, meanwhile, lacked major starpower, making due with David Duchovny and Anna Friel.

These are overnight household numbers, of course. NBC (and late night insiders) are looking to Thursday, when Nielsen releases the first demographic data on the new "Tonight." The hope at NBC is that while some older viewers might have left "Tonight" post-Jay Leno, younger viewers might be coming on board.

 

RSSRSS

  • Digg it!
  • Add to Del.Icio.Us
  • Add to Technorati
  • Stumble It!
  • NewsVine
  • Google Bookmarks
  • Facebook
  • Facebook
  • Add this post to Reddit

Previously on TV MoJoe

Conan Says 'Bye-O' to McMahon

Conan O'Brien will pay tribute to the late Ed McMahon on this evening's edition of "The Tonight Show" by airing…

VIDEO: Ed McMahon on His TV Legacy

The passing of Ed McMahon has cast a pall over TV land, as one of the medium's true icons has…

Fuller: Has He Had His Fill of 'Heroes'?

UPDATE: "Yes, I've left 'Heroes' to concentrate on my development. It's a bummer and I'm sad to go, but NBC…

Fox Creates New VP Slot to Boost Diversity

Fox Broadcasting has created a new executive position devoted to boosting diversity in its programming and has tapped former UPN…