Univision Communications has hired former MTV Networks executive Lisa McCarthy as executive VP of client development and partnership marketing. At MTV Networks, Ms. McCarthy had been executive VP of MTV Networks Brand Solutions. She will report to David Lawenda, president…
As it expands its slate of online offerings, Exercise TV has struck a deal with Internet-TV technology provider thePlatform, which will distribute content for the digital video network. ExerciseTV will use thePlatform to publish free Web video workouts and download-to-own…
Silverman’s Choices Starting to Pay Off, but There Remain Tough Trials Ahead
The surprise New Hampshire primary results could produce major benefits to broadcasters. Rather than seeing spending disappear, the Hillary Clinton and Barack Obama campaigns could each spend $20 million to $40 million more on advertising as the battle heats up….
NBC announced they’re ordering an unspecified number of additional episodes of “American Gladiators” from producers MGM and Reveille on Monday, but the renewal is just the start of extensions planned for the competition show. Original “Gladiators” series owner MGM intends…
Advertisers See Few, More Costly Alternatives
Strike Renders Annual Data Less Useful Than Ever
Others Blame Late Developments for Inaccurate Results
The movie “Charlie Wilson’s War” began with a 1988 “60 Minutes” piece about a good-time senator from Texas who had quietly helped fund and arm freedom fighters trying to drive the invading Russian military out of Afghanistan. Award-winning “60 Minutes”…