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Monthly Archives : January 2008

Most Bankable Stars: Regis Philbin and Kelly Ripa

Last year’s ranking: 4 “Live With Regis and Kelly” continues to trounce the morning competition, even after “Live’s” 20 years on the air, which it celebrated last summer. “Regis and Kelly together have made ‘Live’ the perfect morning chat show,…

Most Bankable Stars: Rachael Ray

Last year’s ranking: 5 America’s favorite cook held her spot this year against hefty competition, despite the series being only halfway through its second season. “This girl-next-door has found the recipe for a cooking show that is pure entertainment,” said…

Most Bankable Stars: Judge Judy Sheindlin

Last year’s ranking: 3 To put it simply: “Don’t even think of taking her off the list,” said one expert. As the only veteran first-run strip to improve over last year’s rating, despite a long run on the air, Judge…

Most Bankable Stars: Ellen DeGeneres

Last year’s ranking: 6 She may have gotten knocked for crossing the picket line, as well as for the canine incident, but Ms. DeGeneres continues to deliver where it counts, in entertainment and audiences. “Ellen has found the formula to…

Most Bankable Stars: Oprah Winfrey

Last year’s ranking:1 After making Forbes magazine’s list of 2007’s top-paid television celebrities, taking in $260 million between June 2006 and June 2007, it’s easy to see why panelists dubbed the daytime icon “the most powerful person on TV.” Ms….

Most Bankable Stars: Dr.Phil McGraw

Last year’s ranking: 2 Dr. Phil, who’s set to launch his own spinoff this fall in “The Doctors,” continues to build a worldwide brand based on the power of his show. “As Oprah begat Dr. Phil, he has spawned ‘The…

A World of Importance for NATPE

Licensing, Co-Production Deals High on Attendees’ Agenda

What’s Coming, Going to International Markets

CBS International Television Key programs: “The Doctors,” “Welcome to the Captain,” “CSI” Armando Nunez Jr. President, CBS International Television On attending NATPE: Our domestic colleagues decided not to go on the floor at NATPE, I know it was a long…

Most Bankable Stars: First-Timers Push Perennial Faves Off Syndie List

With Six Series on Air, Producer Bruckheimer Joins Tally as Banks, ‘Seinfeld,’ Newsmagazines Disappear From Their Usual Spots

Price Survey: Cost of Web Video Ads

CPMs, Advertising Options Vary Widely in Different Media Outlets