Spending Big on HD to Attract Audiences
Smaller Sports Networks Ante Up to Upgrade or Build Facilities Because Viewers Love HD
Daily Archives : Mar 16, 2008
Quicktakes: Is Word Being Spread Effectively About Broadcast TV’s Upcoming Digital Transition?
“Up to this point, I think the effort has been lackluster, but that’ll happen when bureaucrats and lobbyists try to commandeer a marketing effort. I’m really happy to see that the FCC and the National Association of Broadcasters are reaching…
Keeping a Weather Eye on TV Habits
Media Buyers Should Note Potential Effects of Early Spring on Viewership
Editorial: Networks Must Woo Viewers Back to TV
It’s coming up on gut-check time for the broadcast television networks, as they get ready to restart original episodes of shows that were sidelined by the Writers Guild of America strike. Will viewers return? As noted in this issue of…