Quicktakes: Is Word Being Spread Effectively About Broadcast TV’s Upcoming Digital Transition?

Mar 16, 2008  •  Post A Comment

“Up to this point, I think the effort has been lackluster, but that’ll happen when bureaucrats and lobbyists try to commandeer a marketing effort. I’m really happy to see that the FCC and the National Association of Broadcasters are reaching out to marketing experts to help develop the strategic and creative agenda for effectively communicating the impending digital transition.”
– Jonathan Block-Verk, president, Promax/BDA
“Broadcasting, cable and consumer electronics combined are throwing well over $1 billion in value at consumer education on the DTV transition, in well-planned and coordinated campaigns. So I personally believe that if you watch television or buy electronics anywhere in this country, you won’t be able to escape the heads-up.”
– Rob Stoddard, senior VP, public affairs, National Cable & Telecommunications Assn.

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