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Monthly Archives : March 2008
‘Sunrise’ Lets Its Star Shine
Most networks are always on the lookout for the next big star. But the people behind “Sunrise Earth” might feel they have that problem all sewn up. The real-time show on HD Theater, one of Discovery Communications’ hi-def networks, lets…
Guest Commentary: MFN Clause Favors No One in Carriage Negotiations
The television industry prides itself on innovation and its ability to stay ahead of the curve. When it comes to the rites of carriage negotiation, however, the industry is woefully behind. Maybe it’s time to have a fresh look at…
HD Has Varied Advantages for Different TV Genres
Eventually, all the kinks will be ironed out and hi-def will be as versatile for sitcoms as it is now for shooting outdoors. Suzy Greenberg, a line producer for Fox’s hit comedy “How I Met Your Mother” and a five-time…
Hallmark Banks on Content
New HD Channel Will Offer Same Family-Friendly Lineup to Advertisers, Viewers
Natural Wonders, Historical Treasures
HD Boost Helped Smithsonian Channel Take Off in Varied Distribution Platforms
Spending Big on HD to Attract Audiences
Smaller Sports Networks Ante Up to Upgrade or Build Facilities Because Viewers Love HD
Quicktakes: Is Word Being Spread Effectively About Broadcast TV’s Upcoming Digital Transition?
“Up to this point, I think the effort has been lackluster, but that’ll happen when bureaucrats and lobbyists try to commandeer a marketing effort. I’m really happy to see that the FCC and the National Association of Broadcasters are reaching…
Keeping a Weather Eye on TV Habits
Media Buyers Should Note Potential Effects of Early Spring on Viewership
Editorial: Networks Must Woo Viewers Back to TV
It’s coming up on gut-check time for the broadcast television networks, as they get ready to restart original episodes of shows that were sidelined by the Writers Guild of America strike. Will viewers return? As noted in this issue of…