Local television stations’ Web sites will post a jump in advertising sales while their TV ad revenue may be flat, TelevisionWeek reports. Station Web sites’ revenue will surge 45% this year to $1.1 billion, the Television Bureau of Advertising said….
NBC Universal’s television stations and Web sites next week will air more than 100 hours of environmentally oriented programming in an effort to bring in more advertising and new clients, TelevisionWeek reports. A similar effort last November helped add more…
Upfront Offerings Include Web Original
Naegle Likes Look of Potential Pickups
The Insider has watched “The View” since the day it debuted in 1997. The sort of conversation that has always been at the heart of the ABC Daytime show has always been essential to The Insider’s personal quality of life:…
The CW Tries Steamy Ads to Win Back Targeted Viewers
Network Strategy Shifts to Scripted, Reality Shows
Comedy, Movie Nights Planned for 2008-09