Local Stations’ Sites Strong, Ads Weak

Apr 14, 2008  •  Post A Comment

Local television stations’ Web sites will post a jump in advertising sales while their TV ad revenue may be flat, TelevisionWeek reports. Station Web sites’ revenue will surge 45% this year to $1.1 billion, the Television Bureau of Advertising said. Meanwhile, local broadcasters’ advertising revenue through February was flat this year, reflecting a shrinking audience and slowing economy, the magazine says.
–Danny King

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