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Monthly Archives : April 2008

ABC’s Westin Secures Petraeus Interview

ABC News President David Westin secured the network an interview with General David Petraeus, the U.S. commander in Iraq, before his hearing with Congress this week by visiting him personally in Baghdad in February, the New York Times reports. Mr….

Music Choice Programs On-Demand Weekly

Music-oriented channel Music Choice started changing the programming on its demand service in an effort to get viewers to watch on a more regular basis, TelevisionWeek reports. While primarily offering music videos, the channel has started producing original programs covering…

Sprout to Air Videos from Kids

Children’s network PBS Kids Sprout next month will start airing videos submitted by its family audience between regular shows such as “Jay Jay the Jet Plane” and “Dragon Tales,” Multichannel News reports. The network, owned by Comcast, Hit Entertainment, PBS…

Video: Daisy Whitney Gets Inside YouTube HQ

Is YouTube’s advertising business misunderstood? TVWeek writer Daisy Whitney gained exclusive access to YouTube HQ and scored an interview with Jordan Hoffner, director of content partnerships, who voiced frustration at the misperception that the world’s biggest video-sharing site wants to…

A Big Boost for March Madness

Out-of-Home Viewers a Quarter of At-Home

Local News Endures

Local TV stations lost far less of their late news audience than their network partners did in the lead-in prime-time half-hour in the wake of the writers strike. Late local newscasts are crucial programming for stations, as the late news…

In Front of the Upfronts

Buyers Grade NBC’s Early Display of Wares

Candidates’ Media Stance

Sen. Clinton Has Come Out Against Media Consolidation

Ads on YouTube: A Portent for Web

Placement Limited to ‘Safe’ Video Content

Litton, Trifecta Joining Forces

Indie Syndicators to Combine Libraries