Video: Daisy Whitney Gets Inside YouTube HQ

Apr 6, 2008  •  Post A Comment

Is YouTube’s advertising business misunderstood? TVWeek writer Daisy Whitney gained exclusive access to YouTube HQ and scored an interview with Jordan Hoffner, director of content partnerships, who voiced frustration at the misperception that the world’s biggest video-sharing site wants to monetize dogs on skateboards. Not in the least, Mr. Hoffner explains. YouTube’s advertising play is all about content partners who are pre-approved for advertising. What if an ad ends up with inappropriate video? Mr. Hoffner explains that make goods are an option. Sounds kind of like your father’s TV advertising business, eh? Watch Daisy’s latest “New Media Minute” for the full interview.
–Greg Baumann


  1. i’ll give you one day, only one. if your still not allowing your videos to be shared and copied, i will add you to my list for destruction.
    information is free.
    anyone who tries to hide it or charge for it or keep it from the public, KILL.

  2. High quality info here! Keep up the great work. I love the feelings being expressed.

  3. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

  4. I typically don’t respond on websites except you boast a quantity of first-rate comprehensible article.

Your Comment

Email (will not be published)