May Sweeps Sees Record Low Ratings
Strike Seems to Have Altered Viewing Habits
Monthly Archives : May 2008
Scripps Shares Clips With YouTube
Cable Networks Will Sell Ads Against Videos
Nets to Buyers: Less is More
Fox’s Short Pods Blazing the Trail
Network-By-Network Schedule Analysis
Tantalizing pilot previews or no tantalizing pilot previews, flashy presentations or no flashy presentations, the broadcast television networks last week laid out their programming strategies for fall. The upfront advertising market in New York reflected an industry in transition and…
Lessons From the ‘Unfronts’
However Unusual, the ’08 Upfronts Prove the Networks Are Trying
The Insider: William Morris’ Party to End All Parties
You can lead a hors d’oeuvres hound to a wide-open party space, but you can’t make him think that spreading out is the thing to do. So it seemed at the annual William Morris upfront party May 12. After several…
Q&A: Porter Walks the Walk With Johnson
Kaitz Foundation Director Extols Virtues of NAMIC President’s Coalition-Building
A Singular Experience
Golf Balls and Gladiators, Together Again
Looking for TV? Try The Movies
More Marketers Buy Cinema Ads
Using Web to Drive TV Tune-In
Nets Find Online Sampling Sends Audiences Back to Television Viewing