Q&A: Leading the Way to Growth
Disney-ABC TV’s Sweeney Gives Team Credit for Expansion
Monthly Archives : May 2008
Price Tops TVWeek Ad Sales
Retains Duties as Web General Manager
Getting to Know Your Sales Reps
Media Teams Could Gain Advantage by Building Closer Relationships
QuickTakes: Are Viewers Out of the Habit of Watching Prime-Time TV?
Do you think viewers are getting out of the habit of watching prime-time TV? “Distributing shows online does not cannibalize prime-time viewing. Consumer choice expands demand, and by distributing shows online, content owners are able to capture a demographic that…
Editorial: Extended TV Seasons Beg More Marketing
Did anyone else at the upfronts in New York reflect on the movement away from a fall-season crush of new product and what it means to the future of television? The slow creep away from a back-to-school starting gun for…
Comcast CEO Hints at Canoe Chief
Comcast CEO Brian Roberts said the cable industry is on the verge of naming a CEO for Project Canoe, an effort to standardize interactive advertising among cable operators. Mr. Roberts made the statement during a general session at the National…
Online Ad Revenues Grow
U.S. online advertising revenues continue to increase, totaling $5.9 billion in the fourth quarter of 2007, according to the Interactive Advertising Bureau and PricewaterhouseCoopers, Online Media Daily reports. Revenues for the full year 2007 rose 26% to $21.2 billion, the…
Comcast Set-Top Appeal Rejected
Comcast’s request for a review of the Federal Communications Commission’s rejection of its waiver petition was rejected by a federal appeals court, Multichannel News reports. Comcast had requested a waiver for three low-cost, limited-function set-top boxes in response to an…
Verizon to Deploy New FiOS Boxes
Verizon Communications will provide advanced set-top boxes for FiOS TV with separable security components in compliance with Federal Communications Commission requirements, Multichannel News reports. Verizon plans to send out the CableCard set-top boxes by July 1, which is the FCC…
Cable Industry Donates $2 Billion
A research study conducted by the Association of Cable Communicators and Cision U.S. found that the cable industry donated nearly $2 billion in cash, services and support to local communities in 2006, Multichannel News reports. The results show a commitment…